Step 02 / Explore the pack

See the register. See who signed it off.

A visual view of what is inside the Cryptoassets edition, before you open Excel. Choose a tab to explore the illustrative worked example.

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Cryptoassets

Financial promotions approval pack · illustrative example firm: Marlowcrest Digital Limited

Change firm type
08
Live promotions

In the example

01
Live without sign-off

Flagged first

01
Reviews overdue

At the as-at date

01
Withdrawn

Last twelve months

financial-promotions-approval-pack-crypto-workbook-worked-example.xlsxIllustrative data

Each promotion is checked against the checks its medium requires, then signed off by two independent reviewers and a final approver.

  • FP-001Marlowcrest homepage banner for the cryptoasset trading account

    10 of 10 required checks passedClearedSigned off

  • FP-002Paid search advert: cryptoasset trading account comparison

    10 of 10 required checks passedClearedSigned off

  • FP-003Instagram post: cryptoasset trading account explained

    11 of 11 required checks passedClearedSigned off

  • FP-004Influencer video promoting the cryptoasset trading account

    11 of 11 required checks passedClearedSigned off

  • FP-005Monthly customer newsletter

    10 of 10 required checks passedClearedSigned off

  • FP-006Printed leaflet for the cryptoasset trading account

    9 of 9 required checks passedClearedSigned off

  • FP-007Radio advert: Marlowcrest Pro

    9 of 9 required checks passedClearedIncomplete (5 of 7)

  • FP-008Partner website article about the cryptoasset trading account

    11 of 11 required checks passedClearedSigned off

  • FP-009Affiliate landing page for the cryptoasset trading account

    11 of 12 required checks passedFailed (1)Checklist not cleared

  • FP-010Webinar invitation email

    10 of 10 required checks passedClearedSigned off

  • FP-011Real-time call script for the cryptoasset trading account

    4 of 10 required checks passedIncomplete (4 of 10)Incomplete (3 of 7)

  • FP-012Referral offer on the Marlowcrest app

    0 of 10 required checks passedIncomplete (0 of 10)Incomplete (1 of 7)

See the actual workbook · real Excel sheets, rendered from the example file
Cryptoassets: One-page board summary of the promotions register (illustrative example)Board summary · opens full sizeCryptoassets: Approval register with medium, route, status, review dates and flags (illustrative example)Approval register · opens full sizeCryptoassets: Per-promotion checklist with required checks and results (illustrative example)Checklist · opens full sizeCryptoassets: Four-eyes sign-off record for each promotion (illustrative example)Sign-off · opens full size

Built from the same data and formulas as the worked-example workbook, for an invented firm. Every promotion and name is invented.

About the Cryptoassets edition

Authorised firms that communicate or approve promotions of qualifying cryptoassets, and registered cryptoasset businesses that rely on the Financial Promotion Order exemption for registered persons. Qualifying cryptoassets are restricted mass market investments under COBS 4.12A, so an authorised firm that communicates or approves a promotion needs the prescribed risk warning, no incentives and the direct offer conditions. A registered person (a cryptoasset business registered with the FCA under the Money Laundering Regulations) may communicate its own qualifying cryptoasset promotions under article 73ZA of the Financial Promotion Order, unless the exemption is removed by article 73ZA(2), which applies where it breaches a section 55L requirement or a section 137S direction. Principle 7 applies to its promotions (PRIN 3.1.1BR). Approving a promotion for an unauthorised person needs approver permission.

The FCA does not set a template for a promotions register. This pack is a practical structure built on FSMA s21, COBS 4 and FG24/1. Read the financial promotions guide or see the compliance monitoring master pack, which includes a financial promotions review.