Step 01 / Find your fit

Your promotions process, built for your firm.

Select the business that best describes yours. We will show a worked example of the register, the checks and the sign-off record.

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What kind of firm are you?

You can change your selection at any point.

5 sector editions + generic

Payments and e-moneyPayment institutions, e-money issuers and account information service providersConsumer creditLenders, credit brokers and consumer credit firmsInvestment and wealthInvestment firms, advisers and wealth managersInsurance and mortgage intermediariesInsurance distributors and mortgage intermediariesCryptoassetsFirms that communicate or approve promotions of qualifying cryptoassets, and registered cryptoasset businessesOther or not listedAnother type of firm, or not sure: the same register and checks with neutral wording

Not sure which applies? Choose the closest fit.

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These are examples to adapt, not a determination of your regulatory obligations. The checklist scoring and sign-off rules are MEMA's working method, not FCA rules.

Preview · your selected edition

Cryptoassets

An illustrative register status, generated from this edition's worked example.

Excel + PDF guide

12
Checks: 9
Mediums: 3
Files in the pack

Illustrative register status

Live promotions without sign-off: 1

Paid search advert: cryptoasset trading account comparisonReview overdueOverdue
Instagram post: cryptoasset trading account explainedReview due soonDue soon
Radio advert: Marlowcrest ProLive without sign-offFlagged

12 invented promotions, 8 live, 1 withdrawn in the last twelve months.

Example content for an invented firm, not your firm's results. Scope: Qualifying cryptoassets are restricted mass market investments under COBS 4.12A, so an authorised firm that communicates or approves a promotion needs the prescribed risk warning, no incentives and the direct offer conditions.

Cryptoasset firms: Cryptoasset firms have their own edition: qualifying cryptoassets are restricted mass market investments for COBS 4.12A, and a registered person (a cryptoasset business registered with the FCA under the Money Laundering Regulations) may communicate its own promotions under article 73ZA unless article 73ZA(2) removes the exemption. Choose the cryptoassets edition.