Privacy Policy

MEMA Consultants Ltd is the data controller for the personal data described in this policy. We are registered in England and Wales (company number 11869187) at Office 1810a, 60 Tottenham Court Road, Fitzrovia, London W1T 2EW, and registered with the Information Commissioner's Office under registration 1018109.

Information you give us

Name, email address, phone number, firm details and what you need help with, when you submit an enquiry, book a call, download a resource or use one of our tools.

Information about your visit

Pages viewed, how you arrived (including any campaign parameters on the link you followed) and general device information. See section 4.

Anything you type into the FCA Explainer chat

The question you ask is sent to an AI provider to generate an answer. Please do not enter personal or confidential information there.

Responding to enquiries and providing our services

Necessary to take steps at your request before entering a contract, or to perform one.

Sending regulatory updates

Your consent, which you can withdraw at any time using the unsubscribe link.

Keeping the site secure and working

Our legitimate interests in operating a safe, functioning service.

Analytics and advertising measurement

Your consent, under the Privacy and Electronic Communications Regulations and UK GDPR Article 6(1)(a). Nothing non-essential is placed on your device unless you agree.

We use a small number of essential cookies to make the site work. With your consent we also use Google Analytics 4 to understand how the site is used, and Google Ads conversion tracking to measure whether an advert led to an enquiry and to personalise the adverts you are shown. We additionally run our own traffic statistics and a storage-free measurement tool provided by Vercel.

Our Cookie Policy lists every cookie and every item of browser storage by name, with what it does and how long it lasts. You can change or withdraw your choice at any time from your cookie settings.

We do not sell your personal data, and we do not share your enquiry details with anyone for their own marketing. We do use service providers who process data on our instructions:

Google

Analytics and advertising measurement, with your consent. Where you consent to advertising, Google also uses this to personalise adverts.

Vercel Inc.

Website hosting and storage-free traffic measurement.

Cloudflare Inc.

Hosts the endpoint that receives our own traffic statistics.

Amazon Web Services

Sends our email, from the London (eu-west-2) region.

Hetzner

Hosts our database, in Helsinki, Finland.

Groq

Generates answers in the FCA Explainer chat from the text you type into it.

We may also disclose information where the law requires it.

Our database is in Finland and our email is sent from London. Google, Vercel, Cloudflare and Groq are headquartered in the United States, so using them can involve transferring personal data outside the UK. Where that happens we rely on the safeguards permitted under UK data protection law, including the UK Addendum to the EU Standard Contractual Clauses or an approved adequacy route. Contact us if you would like details of the safeguard relied on for a particular provider.

Enquiry and client records

For as long as we are working with you, and afterwards for as long as we need them to meet our legal, regulatory and tax obligations.

Our own website statistics

Individual page-view records are deleted automatically after 14 months. We keep the daily totals derived from them, which contain no identifier of any kind.

Cookies and browser storage

Each item expires after the period listed against it by name in our Cookie Policy, or sooner if you withdraw consent.

Google Analytics and Google Ads

Held by Google under the retention settings on our accounts, currently 14 months for Analytics. Google applies its own limits to advertising data.

We implement appropriate technical and organisational measures to protect your personal data, in accordance with UK GDPR and the Data Protection Act 2018.

You have the right to access your personal data, to have it corrected or erased, to restrict or object to how we use it, to data portability, and to withdraw consent at any time where we rely on it. To exercise any of these, contact us using the details below.

If you are unhappy with how we have handled your data you can complain to the Information Commissioner's Office at ico.org.uk/make-a-complaint, or on 0303 123 1113. We would appreciate the chance to put things right first.

For privacy-related questions or to exercise your rights, contact us at contact@memaconsultants.com.