How to Write an FCA Business Plan for Authorisation
The FCA expects a specific, tailored regulatory business plan with every authorisation application. This guide walks through the 13 areas of the FCA sample plan, common weaknesses and timing.

Michaela Clarke
Operations & Compliance Coordinator
Published 12 June 2022. Regulatory dates and requirements may have changed since.

On this page
The short answer
An FCA business plan is the regulatory business plan you submit with an authorisation application, explaining your regulated activities, business model, governance, customer journey, risks, controls and capital. The FCA's sample plan lists 13 areas to cover. It sets no page limit, but the plan must be specific to your firm and consistent with your forecasts.
What firms should do now
6 steps to get ready
- 1
Start from your permissions
List every regulated activity and the permission it needs, then make sure each section of the plan ties back to them.
- 2
Follow the sample's 13 headings
Use the FCA's sample business plan structure so the case officer can find each required area.
- 3
Embed the Consumer Duty throughout
Show it in every section instead of adding a stand-alone paragraph.
- 4
Make the plan, forecasts and policies agree
Check capital, numbers and policies match across all documents before submission.
- 5
Be specific about people and processes
Name who does what, how it is evidenced and how risks to customers, not just to the firm, are controlled.
- 6
Read the page for your firm type
Sector pages list extra items, such as wind-down plans, so check before you submit on Connect.
An FCA business plan is the document, written for the regulator, that explains your firm's regulated activities, business model, governance, customer journey, risks and controls, and how you will meet the FCA's minimum standards. You submit it with your application for authorisation, and the FCA uses it to judge whether your firm is ready, willing and organised.
Want the full walk-through? Our free guide, Writing an FCA business plan that passes, covers the 13 areas section by section, projections that reconcile, capital and wind-down, and the mistakes that delay applications, with checklists you can tick off and a PDF to download.
What does the FCA expect in a business plan?
The FCA publishes a sample business plan, which its how to apply page says "explains each area we expect you to cover". The FCA wants a plan that is specific to your activities and shows how they match the permissions you are applying for. The FCA says the plan cannot be generic, and its list is not exhaustive: your firm type and permissions may need more. The sample sets no word or page limit. Judge length by whether the plan answers each question fully and consistently, not by a page count.
The plan is also tested against the threshold conditions, the minimum standards a firm must meet and continue to meet. Two are most relevant here. COND 2.7 asks whether the firm's business model is suitable, including its effect on consumers' interests, and COND 2.4 asks whether its resources, financial and non-financial, are appropriate.
The 13 sections of the FCA sample business plan
| Section | What the FCA asks for | What to show |
|---|---|---|
| 1. Company details | As much detail as possible: legal status, principal place of business, incorporation, trading history, website and full control structure. | Ownership chart, group structure, any debts or financing, and who ultimately controls the firm. |
| 2. Consumer Duty | The Duty "should feature throughout your business plan". If you think it does not apply, explain why and how you will meet Principles 6 and 7. | Evidence in every section, not a stand-alone paragraph. See our guide to the Consumer Duty. |
| 3. Governance | Key personnel, their roles, management responsibilities, senior management functions, compliance oversight and experience. | Named individuals, who is responsible for what, and the evidence of relevant experience. |
| 4. Business model overview | An in-depth explanation of services, why you need authorisation, broker or lead-generator arrangements, existing customers, long-term strategy, client money and fees. | A clear map of how money flows, and a one-to-one match between each activity and each requested permission. |
| 5. Marketing activities | Marketing plans and any financial promotions you use or plan to use. | Channels, who approves promotions, and the controls over them. |
| 6. Customer journey | The process from acquiring a customer through to after-sales care, including how clients are obtained and the ongoing relationship. | A step-by-step journey with decision points, disclosures and records. |
| 7. Customers in vulnerable circumstances | How you identify and meet the needs of customers in vulnerable circumstances. | Identification, process and support offered. See our vulnerable customers guide. |
| 8. Compliance | Compliance structure, any third-party compliance arrangements, quality assurance, key risks and mitigations, and monitoring. | A risk register and a monitoring plan. Our compliance monitoring plan template can help. |
| 9. Complaints policy | Your complaints process, how you will monitor complaints and what happens if a customer is dissatisfied. | Alignment with the DISP rules, root-cause analysis and escalation to the Financial Ombudsman Service. |
| 10. Training | The training you will provide, how often it is refreshed, product training and coverage of vulnerable customers and complaints. | A training matrix by role. |
| 11. Staff incentives | Whether you offer incentives and what they are based on, such as productivity, quality, compliance or customer feedback. | Evidence that incentives do not drive poor customer outcomes. |
| 12. Capitalisation | How the firm will hold sufficient capital to meet its capital resource requirement, consistent with the financial information submitted. | Numbers that agree with your forecasts. See our guide to financial projections. |
| 13. Overview of policies | The policies and procedures relevant to your business model. | A policy list with owners and review dates, and policies that match what the plan says. |
What goes wrong in business plans?
In September 2025 the FCA published good and poor practice for authorisation and registration applications. Its comments on business plans and policies are worth reading closely. Good practice includes:
- using the sample business plan to check that all key information is included, which the FCA says is especially relevant to small firms;
- explaining how decisions are made in the UK when operations are overseas;
- analysing why each permission requested is relevant to the intended activity; and
- embedding the Consumer Duty across policies, procedures and controls rather than treating it as a separate document.
The common weaknesses it lists are:
- policies that are not tailored to the specific business, so the FCA cannot see how they would work in practice;
- plans that do not consider all likely customer scenarios, leaving gaps for vulnerable customers;
- repeating FCA rules rather than explaining how the firm will comply in its own setting;
- focusing on risks to the firm instead of risks the business model poses to customers;
- templated policies that contradict each other; and
- unclear IT plans. The FCA says timelines and project plans for intended technology should be clear and realistic.
On staffing, the FCA warns against relying too heavily on a compliance consultant without showing you understand your own obligations: applicants are responsible for their own applications. It also flags failing to show how people with several roles will split their time, and failing to evidence staff eligibility to work in the UK.
How to write the plan, step by step
- Start with the permission list. Write down every regulated activity you will carry on, and decide exactly which permissions you need. Everything else must tie back to them.
- Draft the business model first. Map customers, products, revenue, third parties and money flows. Sections 5 to 13 flow from this.
- Write each section to the sample's headings. This makes it easy for the case officer to find what they need.
- Name people and processes, not roles in the abstract. Show who does what, when and how it is evidenced.
- Join the plan to the forecasts. The capitalisation section must agree with the financial information. Check balance sheets balance and numbers match across documents.
- Check the sector page for your firm type. The FCA's pages for consumer credit, investments, mortgages, payments and others list extra items, such as a wind-down plan for some firms.
- Review as a case officer would. Look for inconsistencies, generic phrasing and gaps against the threshold conditions.
- Submit only final, signed-off documents on Connect. The FCA says to submit only final documents and to register on Connect first.
Timing, and what happens next
The FCA says it will usually assess a complete application within six months for FSMA firms and three months for payments and e-money firms, and that an incomplete application could take up to twelve months. These tie to the statutory periods in section 55V FSMA: six months for a complete application, and twelve at most for an incomplete one. The FCA also warns that you are unlikely to be authorised straight away and that it usually has questions for applicants. If the minimum required information is missing, the FCA can reject the application without assessing it and refund the fee.
Use our authorisation checklist and the authorisation cost guide to plan for time and budget.
How MEMA can help
MEMA helps founders prepare business plans, forecasts and policies that hang together, and challenge them as a case officer would. See our FCA authorisation service or the authorisation checklist.
Frequently asked questions
How long should an FCA business plan be?
The FCA sets no word or page limit. It expects a plan that is detailed enough to cover each area in the sample business plan and specific to your firm. Length is a result of the business model, not a target.
Is the FCA's own business plan the same thing?
No. The FCA publishes its own yearly plan of work as a regulator. Up to 2024/25 this was called its business plan; from 2025/26 it is published as the FCA annual work programme. The regulatory business plan discussed here is the document an applicant firm submits to be authorised. Queries such as "FCA business plan 2025/26" usually mean the regulator's own plan.
Do I need a business plan to vary my permissions?
A new authorisation application needs one. For a variation of permission the forms and supporting material differ, so check the FCA's page for your case. The thinking is the same either way: explain the new activity, how it fits your business model, governance and resources, and what it means for customers. See our variation of permissions page.
Can a consultant write the plan for me?
Yes, but the FCA says applicants are responsible for their own applications, and it expects the people named in the plan to understand and be able to explain it. Treat a consultant as support, not a substitute.

Need expert regulatory guidance?
Our ex-regulator team helps firms work through complex requirements and evidence compliance with confidence.